The Esplanade is a continuous Park that stretches over 3 miles from the Museum of Science to the Boston University Bridge on the Boston side of the Charles River. Within the Park there are various amenities, historic monuments, recreational facilities, and gathering areas. The Esplanade’s current signage is widely varied in design and purpose and does not make it easy for visitors to enjoy all that the Park has to offer.
The Park is one of Boston’s best loved and most actively used open spaces, with over 3 million people visiting the Esplanade each year. In an effort to improve the Park experience for all users, an Esplanade Signage Plan is in development to provide sufficient information and create a safer, more easily navigable Park system.
Esplanade Signage Plan Goals include:
- Provide a warm welcome and information to Park users.
- Celebrate the Park’s historical, cultural, and environmental relevance.
- Safely guide Park users to landmarks, facilities, and community services.
- Lead to a more connected Park for residents, commuters, and tourists.
- Establish a strong sense of place and community pride.
- Project a consistent image for pedestrian and biking routes.
- Improve community health by encouraging recreation, walking, bicycling, and public transit.
Esplanade Association is working in partnership with the Massachusetts Department of Conservation and Recreation (DCR) on sign content and permitting. Local landscape architecture firm Halvorson Design Partnership, Inc. and national signage expert Design Communications Ltd. are working together to lead the design, fabrication, and installation process.